Panel Discussion: Clicks, Claims and Calories – Food Advertising in a Digital First India, NLS Bangalore [May 22; 3 Pm Onwards]: Register Now!

Concerning the Session

Meals regulation in India is now not confined to security and requirements. More and more, it’s about how meals is represented, marketed, endorsed, platformed and consumed. In a digital economic system formed by influencer cultures and platform intermediation, promoting has change into central to the development of client preferences and dietary behaviour.

This transformation is especially seen within the context of – Extremely-processed and HFSS meals; Influencer-driven advertising and marketing ecosystems; Well being and immunity claims; Baby-directed promoting; Digital meals supply platforms; Algorithmic focusing on and behavioural nudges. Meals manufacturers more and more market by Instagram influencers; YouTube content material creators; affiliate internet marketing; darkish patterns and focused promoting

The regulatory ecosystem is fragmented throughout Meals Security and Requirements Authority of India (FSSAI); Promoting Requirements Council of India (ASCI); Central Shopper Safety Authority (CCPA); Shopper Safety Act, 2019; Cable Tv Networks Guidelines; IT Guidelines and middleman obligations. And the authorized questions are now not merely about misbranding; they concern industrial speech, proportionality, platform legal responsibility, and regulatory overlap.

In opposition to this backdrop, the webinar will look at the rising challenges on the intersection of influencer advertising and marketing, digital platforms and disclosure norms within the meals sector. It would focus specifically on the effectiveness of present self-regulatory frameworks, the adequacy of disclosure obligations imposed on influencers and the evolving position of platforms as intermediaries in shaping and disseminating meals promoting.For extra info or queries, please contact Dr. Sudhanshu Kumar/Ms. Meenakshi Ramkumar by writing to the mail given under.

The Chair on Shopper Legislation and Apply, NLSIU and the Promoting Requirements Council of India (ASCI) is organising two on-line panel discussions on ‘Clicks, Claims and Energy: Meals Promoting in a Digital First India ’.

The Panel 1 is from 3pm to 4.30 pm and Panel 2 is from 5 pm to six.30 pm.

Session Particulars

Panel 1| The New Frontiers of Meals Promoting | 3.00 pm – 4.30 pm

Panellists

Ashraf Engineer, Head, Communication & Advertising and marketing (ASCI)

Prof. Bejon Misra, Worldwide Shopper Coverage Skilled & Honorary Professor, NLUO

Harsha N, Assistant Professor of Legislation, NLSIU

Moderator

Meenakshi, Ramkumar, Assistant Professor, NLSIU

Panel 2 | Accountability in Platform Pushed World | 5.00 pm – 6.30 pm

Panellists

Suchana Mukherjee Gupta, Common Counsel and Director for Company Secretary, Regulatory, and Public Affairs at Danone India

Saheli Sinha, Director Operations, The Promoting Requirements Council of India (ASCI)

Dr Sesikeran Boindala, Former Director, ICMR – Nationwide Institute of Vitamin

Moderator

Dr. Sudhanshu Kumar, Affiliate Professor, NLSIU

How one can Register?

Participation is on pre-registration foundation by way of hyperlink given on the finish of the submit.

Date and Time

Friday, Could 22, 2026, 3:00 pm.

Eligibility

Open to the general public.

Contact

E mail: consumerlaw@nls.ac.in.

Click on right here to Register.

Click on right here for the Official Notification.