What's In A Company Name? 10X Your Cybersecurity

International cybercrime is projected to price $10.5 trillion this 12 months, round thrice, or 3X extra, than the $3 trillion estimated a decade in the past. That progress pales compared to calls from Sarasota, Fla.-based Tenex to 10X your cybersecurity.

The title “Tenex” means 10X, or ten instances one thing, its CEO Eric Foster advised Enterprise Observer. He says that the idea has been round a very long time, particularly in software program improvement. “We imagine within the 10X,” Foster says. “We imagine that the very best individuals, particularly in inventive work, are 10 instances higher than common, and we glance … for these these form of individuals.”

Tenex has “10X Your Cybersecurity” splashed throughout its homepage in a name out to assist its clients to up their defensive measures.

Foster says that Tenex, which got here out of stealth in January and has exceeded $18 million in income, has a objective to change into a $100 million-plus enterprise within the subsequent fiscal 12 months, in keeping with Enterprise Observer.

Billion-dollar cybersecurity stalwarts similar to Tampa-based ReliaQuest and Clearwater-based KnowBe4 — aka unicorns — are among the many trade leaders within the South Florida area the place Tenex has its headquarters.

In a 2020 Cybercrime Journal documentary, “KnowBe4: The Making of a Unicorn“, its founder and CEO, Stu Sjouwerman, stated, “It’s the Google gospel — they don’t do something until they will 10X it,” after his firm had grown from $75,000 in annual gross sales in 2011 to $175 million in 2019. KnowBe4 was acquired by Vista Fairness Companions for $4.6 billion in 2022.

Earlier this 12 months, Cybercrime Journal listed the 10 finest cybersecurity firm names on the RSA Convention USA 2025 in San Francisco. The factors? The names are straightforward to say, straightforward to recollect, straightforward to sort, brief, have an identical dot com, and say what the corporate does.

Tenex checks all of the containers aside from the dot ai on the finish of its area title. However with its 10X branding, individuals are more likely to keep in mind Tenex.ai, which is AI native, that means it was developed utilizing synthetic intelligence. Its flagship product is its managed detection and response service, which makes use of AI brokers to detect and deal with cyber threats, escalating points to people as wanted.

The house owners of Tenex.com, producers of residential and business flooring safety, are absolutely benefiting from the 10X hype as a result of creatures of behavior who nonetheless sort .com after each title.

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