17 Mar CISO DEMO: Cybersecurity Distributors Pitch Chief Data Safety Officers On YouTube
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Safety chiefs watch brief movies produced by Cybercrime Journal
– Steve Morgan, Founding father of Cybersecurity Ventures
Sausalito, Calif. – Mar. 17, 2026
Round a 12 months in the past, Cybersecurity Ventures requested AI “Why use YouTube for advertising and marketing?” and it replied “YouTube is a strong advertising and marketing software due to its huge person base, excessive engagement charges with video content material, and skill to spice up model consciousness, drive site visitors, and construct belief by way of academic and interesting content material, all whereas leveraging the facility of Google’s search engine.”
Since then, Cybercrime Journal has produced greater than 30 “CISO DEMO” movies. Every video is an elevator pitch or brief demo from a cybersecurity vendor presenting their firm and/or services and products to the CISOs (chief info safety officers), safety leaders, decision-makers, and influencers who observe us on YouTube.
The movies have been launched on our award-winning Cybercrime Journal YouTube Channel, which has greater than 1.2 million subscribers and lots of extra viewers globally. In 2025, YouTube’s CEO offered us with the coveted Gold Creator Award.
To elucidate why we’re doing this, Adam Keown, CISO at Eastman, a Fortune 500 international specialty supplies firm with 13,000 staff in additional than 100 international locations, provides his elevator pitch on the brand new CISO DEMO movies:
“There are a lot of occasions the place it’s early within the morning and even late at evening that I’m cybersecurity distributors. I’m studying articles. I’m looking for a demo on YouTube for them to offer me a glimpse of what’s happening. I wish to watch the CISO demo sequence as a result of it provides me a lot of details about a selected vendor or functionality and even danger that I’m making an attempt to deal with in a single chew dimension period of time. That helps me slender down two or three distributors to speak to versus having to talk to the tens of thousand cybersecurity distributors which can be on the market. Then it leads me to some extent the place I desire a longer engagement with my crew in order that we are able to ask a few of these robust questions that possibly aren’t answered within the demo. And that’s after we attain out, search for contact info within the video and say, how can we have now an extra dialogue with certainly one of these distributors?”
For those who’re bought on what this safety chief has to say, then contact us to learn the way we are able to produce a CISO DEMO on your firm.
– Steve Morgan is founding father of Cybersecurity Ventures and Editor-in-Chief at Cybercrime Journal
