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The Briefing: The Fall of SUPER HERO – When Trademarks Become Generic

The Briefing: The Fall of SUPER HERO – When Trademarks Become Generic


For greater than half a century, Marvel Comics and DC Comics have collectively owned the trademark ‘Superhero.’ Nevertheless, the Trademark Trial and Attraction Board just lately granted a petition to cancel that mark as a result of it grew to become generic. Scott Hervey and James Kachmar focus on this case and the way marks turn into generic on this episode of The Briefing.

Watch this episode on the Weintraub YouTube channel or take heed to this podcast episode right here.



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