Recorded reside on the annual assembly of the Authorized Advertising and marketing Affiliation in New Orleans, this episode options my dialog with Rachel Shields Williams, president of the LMA and director of consumer intelligence at Sidley Austin, the place she has spent 17 years constructing out roles on the intersection of promoting, enterprise growth, data administration and knowledge. Earlier this 12 months, Rachel was named a recipient of ALM’s Monica Bay Ladies in Authorized Tech Award.
Rachel and I focus on how AI is reshaping the work of authorized entrepreneurs, and why she believes the advertising and marketing group is uniquely positioned to assist regulation corporations transfer previous the “I’m curious, I need to click on the buttons” stage of AI adoption to sustained, repeatable worth. We get into the state of innovation in large regulation — together with Rachel’s view that corporations can not use AI or cash to “skip the canyon of despair” in change administration — and why she thinks significant innovation usually appears much less like a headline and extra like getting one p.c higher each week.
The dialog additionally covers the altering aggressive panorama going through conventional corporations, from AI-native entrants like Norm AI to MSOs and a resurgent ALSP market; the long-running debate over the billable hour; the 4 interrelated components Rachel sees on the coronary heart of each regulation agency’s knowledge — paperwork, purchasers, issues, and other people; and what agency leaders needs to be doing proper now to remain aggressive over the subsequent decade. All through, Rachel returns to a theme about which she calls herself an “unapologetic humanist” — expertise and course of will preserve altering, however the corporations that win would be the ones that put the fitting individuals within the room first.
Pay attention right here:
Watch right here:
Thank You To Our Sponsors
This episode of LawNext is generously made doable by our sponsors. We respect their help and hope you’ll examine them out.
For those who take pleasure in listening to LawNext, please go away us a evaluate wherever you take heed to podcasts.
