We are able to’t alleviate all of the stressors felt by our shoppers over the course of their authorized issues, however when legal professionals, regulation companies and shoppers work collectively, the stress might be lowered and successfully managed. Listed below are ways regulation companies can use to make sure shoppers are glad, knowledgeable and fewer careworn.
1. Clear Communication
The lawyer-client relationship can disintegrate quickly with out efficient communication, resulting in distrust and misunderstandings. Legal professionals have to keep in mind that shoppers are folks with authorized points, not the opposite manner round. You wish to deal with the individual, not simply the difficulty. If, for instance, you need to ship dangerous information to a shopper, keep in mind that it’s being delivered to somebody who could have a fancy emotional response to it. Think about the individual’s wants when speaking, not simply the wants of their enterprise or the impression the difficulty may have on their authorized matter. Be empathetic and provides the shopper time to course of the information.
Provide a method and subsequent steps solely when the shopper is able to hear.
2. Correct Expectations
Nothing can generate shopper stress extra rapidly than unreasonable expectations. Setting correct expectations is a no brainer in idea, however in observe, it may be harder. Typically legal professionals inadvertently give shoppers the fallacious impression about potential outcomes. Or, a lawyer will create a heightened shopper expectation by touting — with a number of caveats — the best-case state of affairs for a potential consequence. Sadly, many consumers will solely bear in mind the “best-case” and fully overlook the caveats, thereby creating the unreasonable expectation. In the end, regardless of how nice the authorized illustration, if that best-case state of affairs isn’t the eventual consequence, disappointment or unhappiness ensues.
3. Being within the Know
Just a few shoppers will assume that each one is nicely until they hear in any other case. Most shoppers, nonetheless, anticipate updates. They’ll assume nothing is going on in the event you don’t inform them of progress that’s being made of their matter. Make sure that common updates exit to shoppers, even when the replace merely states that the matter is presently in a “holding sample” earlier than it might proceed additional.
Information is energy and one of many keys to low shopper stress.
4. Clear and Well timed Billing
It is a should for preserving shopper stress to a minimal. Clear invoices element authorized companies, break down work into comprehensible and concise blocks, and present all reductions clearly. Purchasers who can see from the bill precisely what work was accomplished can be extra prone to perceive the charges, consider they’re receiving worth for his or her cash, and pay with out questions or considerations. To create detailed invoices, document time as it’s incurred, whether or not hourly or every day. Preserve an ongoing document of time labored to make sure that all billable time and duties are precisely captured. Transparency in billing additionally entails utilizing clear language that shoppers perceive, so use layman’s phrases in invoices for straightforward shopper comprehension. (See “5 Methods to Keep away from Widespread Billing Disputes.”)
Invoices ought to be despatched on a daily periodic foundation, often month-to-month, so the time between work completion and invoicing is brief. Plus, invoices for smaller quantities usually tend to be accepted and paid than bigger ones, so don’t wait till the top of a matter, and even a number of months, to invoice a shopper. Ready to invoice invitations “sticker shock.” Well timed and frequent billing additionally permits shoppers to finances extra successfully internally, which they may enormously recognize.
5. Responsiveness, In Time and Content material
Sure, being “responsive” means responding to shoppers in a well timed method. E-mail and telephone calls ought to be answered no later than the next day. Typically, even a fast response to say “I obtained your voicemail and we are able to speak extra tomorrow” will suffice in the interim. However true responsiveness additionally means proactively anticipating shopper wants and understanding reply in a way that addresses them. The easiest way to supply this degree of responsiveness is to change into intimately aware of the shopper’s enterprise and perceive their expectations concerning modes of communication. For instance, does the shopper wish to be cc’d on each small merchandise that’s addressed by way of e mail, or solely to be looped in when an necessary resolution must be made? Does the shopper choose to obtain a mailed abstract of points or to have questions and solutions addressed throughout telephone calls? If you happen to’re uncertain, ask. (See “Utilizing Know-how to Enhance Shopper Communications.”)
6. Welcoming Setting
When shoppers really feel welcomed and comfy, it might assist cut back their nervousness about retaining a lawyer or pursuing a authorized matter. So it’s necessary to make the regulation agency atmosphere welcoming in each shopper interplay, together with exchanges with receptionists, assistants and different workers. Begin along with your reception space. It ought to be snug and hospitable. Your receptionist ought to be pleasant, attentive and capable of attend to the small particulars. Make certain espresso or water is obtainable, have candies or snacks accessible, present attention-grabbing studying supplies and have clear, snug seating.
Examples of different small methods you can also make shoppers really feel welcome: Provide “insider’s” instructions for one of the simplest ways to get to your workplace throughout rush hour, or locations the place parking is all the time straightforward to seek out. Or arrange a parking validation association with a close-by lot so shoppers don’t should pay parking charges when visiting your workplace. This consideration to element can go a great distance towards relieving shoppers of different stressors that may negatively have an effect on the attorney-client relationship.
7. Non-Authorized Info and Help
The icing on the cake for shopper satisfaction is offering different data and help in on a regular basis areas associated to the agency’s focus. For instance, a residential actual property agency can present a listing of transferring corporations, native actions and repair suppliers, or facilities for shoppers new to a neighborhood. A household regulation observe would possibly provide free in-house childcare to shoppers throughout attorney-client conferences. An property planning practitioner might suggest accountants to assist with tax planning wants associated to the shopper’s property plan.
You will get artistic to find small methods to deal with the wants of your shoppers past their authorized ones.
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