2024 UK General Election Series – The election campaign: candidate selection, messaging and political branding

This session examines how political events approached candidate choice, crafted their messaging, and constructed their political manufacturers throughout the 2024 common election marketing campaign. The audio system will talk about the effectiveness of those methods, their impression on get together competitors and public debates, and their implications for future campaigns and the political panorama in Scotland and the UK.

Audio system:

Anand Menon, Professor of European Politics and International Affairs and Director of UK in a Altering Europe

Michael Crick, broadcaster, journalist and creator, operating @TomorrowsMPs on X

Rachel Amery, political correspondent on the Scotsman